So let’s jump right in All right So if you’ve watched my previous video you understand that this is something you want to do in the idealization phase is determining if there’s even a market for your idea because the idea here is going to be to pitch people who have Written about very similar info graphics to what you’ve already done.
So I’m gonna share with you what I’m calling kind of like my levels of connection and this kind of a framework that you can Use when you’re doing your pitches. So you want to start very specific and reach out to people who have already shared similar info graphics and you’re gonna start in specific Google searches so find your specific topic and add the word info graphic.
Set your date to about 6 months and then you’re gonna start broadening it out So a wider net one year and then from the specific topic You’re gonna move on to even wider net and go more general. So say you wrote a piece about Morning stretches write a morning stretches info graphic So a more generalized topic you can go with it’s just health info graphics.
Discuss the topic in detail:
So again, you’re widening it out You’re winding that net of other people have written similar topics to what you’re what you’re pitching So then step four of this is to actually find other roundups of info graphics in that general topic So you’re gonna search for? Top health info graphics and you’ll find this one like the greatest where the greatest calm wrote health and fitness.
Info graphics and it’s just a roundup and it’ll give you a good head start So that’s kind of like the framework to follow so a couple other tips outside of that framework.
You search you can check Info graphics and on display info graphics related to whatever you’re searching you could try Google Image Search or kind of related to that is Pinterest and what you’re looking for here is just really good, looking infographics and you can kind of have just eyeball this use your gut because Generally if it looks good it’s gonna have a lot of links.
There’s no real way to tell other otherwise, you know, there’s no rules that show you the linking root domains so you’ll have to eyeball it another one is try to get your info graphic featured on like a weekly of or monthly news roundup so you can google things like Your topic plus the word news or your topic plus the word weekly roundup or weekly links It’s not as valuable as a link is the turnaround time on these but again increases in the visibility.
There So think that’s a great tactic if you want to get a quick link Alright, so that was part one of actually finding people to pitch to so number two here part two is gonna be actually Writing that pitch email and figuring out the best way to deliver your info graphic to these people So the first thing is to make sure that they’re open to sharing.
Now I did a whole piece about How you can determine if a site will actually link out and there’s certain signals that you can look for positive? Signals that a site is open to sharing external graphics and Obviously if you’re using that levels of connection and using Google searches like the ones I talked about you’re going to be targeting sites who?
Have already shared an info graphic. So you’ve got a head start there. Next tip here is going to be referencing content that’s over a year old now this gets a little dicey and it’s something you want to avoid because typically Savvy savvy marketers are really gonna be the only ones who are going back and refreshing old content and if they are That savvy of a marketer. They’re probably not gonna be Likely to link out.
All right so the next one is to write to the author of the piece now the idea here is to find the Original person and I did a whole video about how you can find people’s email addresses So that should never be the hurdle here. That should not be the blocker. I don’t know how many times I’ve gotten a email from somebody saying referencing a piece that Ross had written or Caroline or somebody else that works at Siege and They’re they’re talking to me as though I wrote it.
For immediately founding results:
That’s Immediately going in the trash for me because it’s not that connection. Next one is to actually read their post You don’t want to just say hey, I saw you you posted about this and I think it’s great or hey I saw you posted about specific topics, and I think they’re great You want to try to find something is some something Specific that you can talk about be a real person be genuine Ask a question start a dialogue that’s gonna help you make that connection and make it sound less like a template.
So the next tip is to make sure you point out. What makes your piece great, right? So you’re never gonna be pitching the same exact thing because no one’s gonna want to share Something you’re pitching if they’ve already shared that same exact topic and this gets back to when you the idealization phase here.
You should always be thinking about how your one-upping what’s already out there So whatever you did to one-up the competition make sure that you you say that in your outreach email All right. So the next step is to consider including an image or a screen shot in your email. So This works some of the time but not always so the one way that you can to think about doing this is if the image itself or the Info graphic is really impressive artwork.
If the focus of the piece really lies in that artwork So it would make more sense to give some context so this example I’m giving here is a piece from invaluable where they talked about or they created these art memes and To me, this is something where you want to show a visual example because that’s gonna help hook the reader So the last tip here is to be prepared to go above and beyond for your prospect so a lot of the times they’re gonna be asking for stuff like Embed codes.
They’re gonna ask you to cut your info graphic up into posts Be prepared for that because you want to make it as easy as possible for them to link That’s the name of the game. You might even want to consider offering to write a custom post for them and this is a really good way to actually Control the anchor text and the actual links that you include on their posts that they’re posting So that’s a tip there within itself.
The one thing that you want to do make sure you avoid is if they ask you for a reciprocal link, that’s something Google doesn’t like and You know, it’s not going to benefit you. It’s not going to benefit them So just remember trying to make it as easy as possible as turnkey as possible for them Hopefully you guys Heed this advice we’ve been doing this for seven years and you know.
Has said that Some of the best placement rates and reply rates in the business So, you know We know what we’re talking about and I think it’s because we go that extra mile to make this stuff not sound like a template to make it sound like we’re We are humans because we are and always remember that on the other side of these emails there are people.
Thanks for reading your posts regularly and appreciation.